A travel-focused web and mobile project offered a familiar but worthwhile puzzle: the same person may need very different things depending on where they are and what they are doing.
Context changes the job
Planning at a desk and checking details while moving through a trip are different situations. A coherent product does not necessarily mean identical interfaces.
Make the underlying logic consistent
I look for the decisions, information, and mental models that should carry across devices. Then I allow the presentation and interactions to adapt to the moment.
What matters
The goal is not to prove that the same design works everywhere. It is to make the experience feel like it belongs wherever the customer encounters it.